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Following successful stops in Vancouver and Buenos Aires, Tales of the Cocktail® on Tour is taking its show on the road once again, this time to one of the largest and most culturally rich cities in the world: Mexico City. This three-day festival will feature renowned bartenders sharing their insights at a series of educational seminars by day as we dive into Mexico City’s rising cocktail scene by night. Join us in Mexico City in Spring 2015 to get a taste of what Tales of the Cocktail® is all about in a city you’ll never forget.
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Monday, April 20 • 1:30pm - 3:00pm
7 Habits of the World's Best Bars

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In a world where great cocktails are a given, how do the truly great bars stand out from the crowd? What are the characteristics common to the world’s best bars, and what lessons can we learn from them? In a globalized world, where ideas spread like wildfire, how does a great bar stay ahead and keep improving? What design elements are common to the best bars in the world (hint: it’s not the toilets) and how would top bartenders design their spaces differently, given a chance? What are the secrets of recruiting and training the world’s best bar team, writing the most effective menus and promoting your work in the most effective way? And the biggest challenge of all, how do the best bars avoid resting on their laurels?

Although each of the best bars in the world is unique in its own way, all share similar values about how to create a unique experience for guests, how to create a great bar team (and keep them) and how to stay in business and on top of their game.

Join Jacob Briars, who has sat in front of the best bars, Ian McLaren, who has trained many of the world’s best bartenders, and celebrated bar owners Jim Meehan (PDT – NYC) and Benjamin Padron Novoa (Limontaur – Mexico City) who run two of the world’s best bars, for a session no aspiring bar owner or bartender should miss.



Moderators
avatar for Jacob Briars

Jacob Briars

Jacob Briars likes to describe himself as New Zealand’s 7th most famous bartender, but usually that just gets people asking where New Zealand is and who the other 6 bartenders are. For the past few years he has traveled the world as a much-loved spirits educator for some of the world’s most respected and exciting spirit brands. Jacob is the head of training and education for Bacardi, the world’s largest family-owned spirits... Read More →

Presenters
avatar for Ian McLaren

Ian McLaren

Director Trade Advocacy & Training, Bacardi USA
A proud Scotsman, Ian started his career in the alcohol business straight from school working for an independent wine merchant in his home town of Edinburgh. From here his formative years in the On Premise were spent in the late night scene working in more sticky floored nightclubs than he’d care to admit in some of the less desirable cities in the North of England. | From there it was onwards and upwards back to his home town where he was... Read More →
avatar for Jim Meehan

Jim Meehan

Jim Meehan, author of the The PDT Cocktail Book, entered the hospitality business in 1995 while studying at the University of Wisconsin at Madison. He worked his way through school as a bartender, then moved to New York City in 2002 to hone his palate and develop his craft in venues such as Five Points, Pace, Gramercy Tavern and the Pegu Club. In 2007 Meehan opened PDT, a hidden cocktail lounge attached to a legendary hot dog stand in the... Read More →
avatar for Benjamín Padrón Novoa

Benjamín Padrón Novoa

@benja_benja   (instragram & twitter)Bachelor in Marketing by Tec de Monterrey with more than 15 years of experience as a Brand Manager for brands as: Bacardí Superior (Bacardí Blanco), Calvin Klein Underwear, Braun Oral B & Nestlé Ice Cream, in 2009 decides to follow his passion for the world of the cocktialis and make of them a profession.His trayectory starts taking cocktails courses in London (2009), Puerto Rico (2009) & Río de... Read More →

Sponsors

Monday April 20, 2015 1:30pm - 3:00pm
Don Alberto II- Hilton Reforma AV. JUAREZ #70. COLONIA CENTRO, Mexico City

Attendees (15)