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Following successful stops in Vancouver and Buenos Aires, Tales of the Cocktail® on Tour is taking its show on the road once again, this time to one of the largest and most culturally rich cities in the world: Mexico City. This three-day festival will feature renowned bartenders sharing their insights at a series of educational seminars by day as we dive into Mexico City’s rising cocktail scene by night. Join us in Mexico City in Spring 2015 to get a taste of what Tales of the Cocktail® is all about in a city you’ll never forget.
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Monday, April 20 • 10:30am - 12:00pm
The Dark Ages of Mixology, 1967-1988

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The years between the death of Tiki and the revival of the cocktail that began when Dale DeGroff donned his red jacket and stepped behind the bar at the Rainbow Room in New York are widely considered to be the Dark Ages of mixology, when second-rate ingredients were mixed according to unbalanced, unappealing formulas and given dumb names. At the same time, the period saw an impressive burst of creativity behind the bar. Dozens of new drinks achieved national and even global popularity. For the first time in generations, whole new categories of drinks were invented and populated. Unfortunately, most of those drinks, well, sucked. But behind all those smutty-named shooters and sickly-sweet disco drinks lay a spirit of inventiveness that laid the foundation for the renaissance that was to come. Join acclaimed cocktail historians David Wondrich and Jeff Berry as--with their customary welter of offbeat anecdotes, skewed axioms and deep (if perhaps misguided) commitment to historical accuracy--they trace a path through this culinary minefield. Will there be drinks? Yes. Will they suck? Not all of them.

Presenters
avatar for Jeff Berry

Jeff Berry

Owner, Beachbum Berry\'s Latitude 29
One of Imbibe magazine’s “25 Most Influential Cocktail Personalities of the Past Century” and one of The Daily Meal’s “60 Coolest People in Food & Drink,” Jeff “Beachbum” Berry is the author of six books on vintage Tiki drinks and cuisine, which Los Angeles magazine dubbed “the keys to the tropical kingdom.” Esquire calls him “one of the instigators of the cocktail revolution” and Food & Wine “one of the world’s... Read More →
avatar for David Wondrich

David Wondrich

Senior Resident Fellow, North Gowanus Institute for Cranial Distempers
David Wondrich is widely hailed as the world’s foremost authority on the history of the cocktail and one of the founders of the modern craft cocktail movement. The longtime Drinks Correspondent for Esquire magazine, Dr. Wondrich (he has a PhD in Comparative Literature) is a five-time Tales of the Cocktail® Spirit Award winner. He is the author of countless newspaper and magazine articles and five books, including the hugely... Read More →

Sponsors

Monday April 20, 2015 10:30am - 12:00pm
Dona Adela- Hilton Reforma AV. JUAREZ #70. COLONIA CENTRO, Mexico City

Attendees (19)