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Following successful stops in Vancouver and Buenos Aires, Tales of the Cocktail® on Tour is taking its show on the road once again, this time to one of the largest and most culturally rich cities in the world: Mexico City. This three-day festival will feature renowned bartenders sharing their insights at a series of educational seminars by day as we dive into Mexico City’s rising cocktail scene by night. Join us in Mexico City in Spring 2015 to get a taste of what Tales of the Cocktail® is all about in a city you’ll never forget.
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Saturday, April 18
 

6:00pm

Saturday Drink Mexico City- Various Locations and Hours
Mexico City is making a name for itself as a cocktail destination. So it’s time we all got a taste. At Drink Mexico City, Tales of the Cocktail® on Tour attendees will be treated to nightly gatherings at bars throughout Roma, La Condesa, Polanco, Juarez and beyond as we meet some of the city’s best bartenders and sample their latest creations. Join us for these special events and you’ll find that when drinking in Mexico City, tequila and mezcal are just the start.

The bars are open during their normal operating hours and you are welcome to visit the bars in whatever order you choose.

Featured Bars

The Living Room Bar at the W Hotel Polanco with Patron Tequila
More than just a bar, the Living Room Bar is the place where the Mexico City Night is lived in.
Calle Campos Elíseos 252, Miguel Hidalgo, Polanco, 11560 Ciudad de México, D.F., Mexico
1:00 PM to 2:00 AM

Limantour Polanco with Olmeca Altos Tequila
Calle Oscar Wilde No.9 Miguel Hidalgo Polanco, Miguel Hidalgo 11560 Ciudad de México, D.F., Mexico
5:00 PM to 1:30 AM

Linneo with Ole Smoky Moonshine and Zubrowka
Av Michoacán 121 Cuauhtemoc Condesa, Cuauhtémoc 06140 Ciudad de México, D.F., Mexico
6:00 PM to 2:00 AM

Jules Basement with Fee Brothers
Julio Verne 93 Miguel Hidalgo Zona Polanco, Miguel Hidalgo11550 Ciudad de México, D.F., Mexico
8:00 PM to 2:00 AM
 

Sponsors
avatar for Żubrówka

Żubrówka

Żubrówka (ZU Bison Grass Vodka) is the world’s best known Polish vodka, with more than 600 years of tradition and history. Żubrówka’s exceptional and natural character is emphasized by a bison grass blade placed in every bottle. Each blade of bison grass is hand-picked and dried under natural conditions. This makes each bottle of Żubrówka exceptional. 


Saturday April 18, 2015 6:00pm - 11:59pm
Mexico City Polanco Neighborhood

8:00pm

Havana Club 7 - the Essence of Cuba
An intense and informal atmosphere where you can discover, play and immerse yourself in the exuberance of Cuba. We will treat your senses to the temptations of Havana nights, its culture, its people and of course Havana Club 7 Rum.

Sponsors

Saturday April 18, 2015 8:00pm - 11:00pm
Terraza Carlotta Calle Campos Elíseos 290, MIguel Hidalgo, Polanco, 11560 Ciudad de México
 
Sunday, April 19
 

9:30am

Angostura Welcome Cocktail at Sunday Registration
Enjoy a complimentary cocktail by the House of Angostura to get you ready for the next four days of cocktails, cuisine and culture.


Sunday April 19, 2015 9:30am - 12:30pm
Fourth Floor- Hilton Reforma AV. JUAREZ #70. COLONIA CENTRO, Mexico City

10:00am

Tales of the Cocktail® on Tour Spirited Registration
Tales of the Cocktail® on Tour starts right here. Make this your first stop to get checked in before the festivities get started. This is the perfect time to take a look over the program, download the app and ask the Tales team any questions you might have. Oh, and what would a Tales on Tour event be without cocktails? We’ll enjoy drinks from Angostura as we all great ready for three spirited days in Mexico City.

Sunday April 19, 2015 10:00am - 12:00pm
Fourth Floor- Hilton Reforma AV. JUAREZ #70. COLONIA CENTRO, Mexico City

12:00pm

Bacardi Blending Facility Trip
Bacardi is the world’s favourite Rum, born in Cuba, but for more than 80 years it has also had a home in Mexico City, with one of the world’s largest aging and blending facilities on the edges of Mexico City. Bacardi will be hosting an afternoon for Tales attendees, where you will be able to see the process of how Bacardi rums are blended, enjoy a tutored tasting from our Maestro de Ron, and enjoy traditional Mexican and Cuban food, and some not so traditional cocktails. Transportation provided to and from Hilton Reforma Mexico City Hotel.

Sponsors

Sunday April 19, 2015 12:00pm - 5:00pm
Hilton Mexico City Reforma AV. JUAREZ #70. COLONIA CENTRO, Mexico City

6:00pm

Sunday Drink Mexico City- Various Locations and Hours
Mexico City is making a name for itself as a cocktail destination. So it’s time we all got a taste. At Drink Mexico City, Tales of the Cocktail® on Tour attendees will be treated to nightly gatherings at bars throughout Roma, La Condesa, Polanco, Juarez and beyond as we meet some of the city’s best bartenders and sample their latest creations. Join us for these special events and you’ll find that when drinking in Mexico City, tequila and mezcal are just the start.

The bars will have a special opening for Tales of the Cocktail on Tour!

Featured Bars

Baltra with Olmeca Altos Tequila
Special guests Eric Job, Olmeca Altos Brand Ambassador, and Chris Patino
Iztaccíhuatl 36 d, Cuauhtémoc, Distrito Federal, Mexico
6:00 PM to 1:30 AM

Felina with Angostura Rum
Calle Ometusco 87 Hipódromo, Cuauhtémoc 06100 Ciudad de México, D.F.Mexico
5:00 PM to 2:00 AM

Havre Cancino with Diplomatico Rum
Havre 64 Juárez, Cuauhtémoc 06600 Ciudad de México, D.F. Mexico
1:00 PM to 1:00 AM
 

Personalities
avatar for Eric Job

Eric Job

Olmeca Altos- East Coast Brand Ambassador This Connecticut native’s spirited career started with a bar-backing job at Tom Colicchio's namesake restaurant Colicchio & Sons. After working his way up to head bartender at that venue (and collaborating with Thomas Pastuszak, who was then the Beverage Director), Eric said goodbye to fine dining and hello to the innovative world of New York City cocktails. He’s always been inspired to... Read More →
avatar for Chris Patino

Chris Patino

Director of Brand Education, Pernod Ricard
Chris Patino is the Director of Brand Education for Pernod Ricard USA based out of New York City. Though he lives on the East Coast, Chris is a loyal New Orleanian at heart where he began his career in the spirits industry. Under the tutelage of industry luminary Simon Ford, Chris has worked as Brand Ambassador for Absolut Vodka and Plymouth Gin, and using his broad networks, became a connector and driving force behind the current cocktail... Read More →

Sponsors

Sunday April 19, 2015 6:00pm - 11:59pm
Mexico City Condesa Neighborhood

7:00pm

William Grant & Sons Welcome Party
One stunning night. One all inclusive ticket. One space to experience the most coveted brands in the Industry: from the unusualness of Hendrick’s to the rebellious spirit of Sailor Jerry to the pioneering spirit and handcraftsmanship of our Single Malts portfolio to the True Irish character of Tullamore DEW… Enjoy one of the best nights of the year with people from all around the world, including Brand Ambassadors, Top Bartenders and Industry gurus discovering why Mexico has been historically a magic place filled with folklore, mystic and unusual experiences. 

William Grant & Sons officially welcomes you to Tales of the Cocktail® on Tour Mexico City

Shuttle provided from the Hilton Reforma 


Sunday April 19, 2015 7:00pm - 10:00pm
Foro Indie Rocks! Zacatecas #39 Col. Roma CP 06700 México DF
 
Monday, April 20
 

9:00am

The Tullamore DEW Irish True Breakfast Club
Start the day in the best possible way with a one of kind breakfast experience at Tales of the Cocktail® on Tour Mexico City. We invite you to enjoy Tullamore DEW, our triple distilled, triple blend Irish Whiskey that will captivate your senses from the first drop. Our US Brand Ambassador Tim Herlihy and our local team will delight you with their stories while you experience a True Irish moment. Glasses up to Tales of the Cocktail® on Tour Mexico City!

Personalities
avatar for Tim Herlihy

Tim Herlihy

US Ambassador, Tullamore D.E.W. Irish Whiskey
Born and bred in Ireland, Tim’s passion for Irish Whiskey has seen him cross the Atlantic and move to New York as Tullamore D.E.W. US Ambassador | | Having started work with his family’s Egg Farm, home to 80,000 hens; Tim spend his time producing, packing and delivering eggs across Ireland. He would then make what Tim describes as the “natural” transition from eggs to whiskey, when he began his whiskey journey working with the Cooley... Read More →

Sponsors

Monday April 20, 2015 9:00am - 10:30am
Fourth Floor- Hilton Reforma AV. JUAREZ #70. COLONIA CENTRO, Mexico City

9:00am

Bittered Sling Pop-Up Shop at Registration

Vancouver-based artisanal bitters Bittered Sling is proud to be featured at Tales of the Cocktail® on Tour Mexico City 2015. Find out what makes Bittered Sling’s line of high-quality, small-batch bitters such a sought-after and indispensible tool for amateur and professional chefs, bartenders and mixologists alike when owners Lauren Mote and Jonathan Chovancek host a Pop-Up Shop during registration on Monday, April 20 from 9:30 a.m. to 6 p.m. Patrons can meet the owners and pick up Bittered Sling’s new Gift Pack 2.0, which contains six 25-ml samples of its popular and award-winning bitters Kensington Dry Aromatic, Malagasy Chocolate, Orange & Juniper, Moondog, Grapefruit & Hops and Plum & Rootbeer.


Sponsors

Monday April 20, 2015 9:00am - 6:00pm
Fourth Floor- Hilton Reforma AV. JUAREZ #70. COLONIA CENTRO, Mexico City

9:00am

La Europea Pop-Up Shop at Registration
Take home a bottle of your one of your favorite Tales of the Cocktail® partners at the La Europea Pop-Up Shop at Registration. 

Sponsors
avatar for La Europea

La Europea

La Europea was founded 65 years ago by Mr. Gumersindo Ruíz, a Spanish immigrant who opened the first specialized wine & liquour store in Mexico. The first store was located in down town Mexico City, and still operates today. | | Since then, La Europea has expanded it´s business by gradually opening different stores, outlets and divisions all over the country. | | Today, La Europea is still a family owned business operating 55... Read More →


Monday April 20, 2015 9:00am - 6:00pm
Fourth Floor- Hilton Reforma AV. JUAREZ #70. COLONIA CENTRO, Mexico City

10:30am

The Dark Ages of Mixology, 1967-1988
The years between the death of Tiki and the revival of the cocktail that began when Dale DeGroff donned his red jacket and stepped behind the bar at the Rainbow Room in New York are widely considered to be the Dark Ages of mixology, when second-rate ingredients were mixed according to unbalanced, unappealing formulas and given dumb names. At the same time, the period saw an impressive burst of creativity behind the bar. Dozens of new drinks achieved national and even global popularity. For the first time in generations, whole new categories of drinks were invented and populated. Unfortunately, most of those drinks, well, sucked. But behind all those smutty-named shooters and sickly-sweet disco drinks lay a spirit of inventiveness that laid the foundation for the renaissance that was to come. Join acclaimed cocktail historians David Wondrich and Jeff Berry as--with their customary welter of offbeat anecdotes, skewed axioms and deep (if perhaps misguided) commitment to historical accuracy--they trace a path through this culinary minefield. Will there be drinks? Yes. Will they suck? Not all of them.

Presenters
avatar for Jeff Berry

Jeff Berry

Owner, Beachbum Berry\'s Latitude 29
One of Imbibe magazine’s “25 Most Influential Cocktail Personalities of the Past Century” and one of The Daily Meal’s “60 Coolest People in Food & Drink,” Jeff “Beachbum” Berry is the author of six books on vintage Tiki drinks and cuisine, which Los Angeles magazine dubbed “the keys to the tropical kingdom.” Esquire calls him “one of the instigators of the cocktail revolution” and Food & Wine “one of the world’s... Read More →
avatar for David Wondrich

David Wondrich

Senior Resident Fellow, North Gowanus Institute for Cranial Distempers
David Wondrich is widely hailed as the world’s foremost authority on the history of the cocktail and one of the founders of the modern craft cocktail movement. The longtime Drinks Correspondent for Esquire magazine, Dr. Wondrich (he has a PhD in Comparative Literature) is a five-time Tales of the Cocktail® Spirit Award winner. He is the author of countless newspaper and magazine articles and five books, including the hugely... Read More →

Sponsors

Monday April 20, 2015 10:30am - 12:00pm
Dona Adela- Hilton Reforma AV. JUAREZ #70. COLONIA CENTRO, Mexico City

10:30am

The Pineapple: A Symbol of Hospitality
The pineapple has a long and rich history, in fact somewhere along the line it even found it’s way to becoming the unofficial symbol of hospitality. But how much do we actually know about pineapples?

Join your hosts Dean Callan and Charlotte Voisey as we dive head first into the wonderful, wild, colorful and tasty world of the not so humble Pineapple. From it’s historical rise to the top of the social food chain, to it’s cultural demise at the hands of the canned food industry, we will taste our way through some of the most broadly influential drinks ever created as well as some gems that need to be shared more often.

Whether you are a Bartender, Chef, Consumer, Blogger, Cocktalian, Chef de Bar, Brandtender, Mixologist, Drinksnobologist, beverage dispensologist or plain old boozer we guarantee you will never look at a pineapple in the same way again.

Presenters
avatar for Dean Callan

Dean Callan

Global Brand Ambassador, Monkey Shoulder Scotch Whisky
Dean Callan started his career as a bartender on the Gold Coast of Australia, having been told in an interview that “Your bar certificates aren’t any good here, we only hire bartenders with experience” his reply was “I’ll work for free until I’m better than your worst bartender” needless to say he got the job, and hasn’t looked back since. | Over a decade on and Dean is still as passionate as ever... Read More →

Sponsors

Monday April 20, 2015 10:30am - 12:00pm
Don Alberto II- Hilton Reforma AV. JUAREZ #70. COLONIA CENTRO, Mexico City

12:00pm

Sailor Jerry Lunch
After a busy morning enjoying Tales of the Cocktail® on Tour, it’s time to take a well deserved lunch break. Brought to you by Sailor Jerry, feast on some American classics such as burgers, fries and the always delightful mac & cheese. With the presence of our global brand ambassador Louis Lewis-Smith, let’s take a moment to relax, crank up some tunes and toast some Sailor Jerry in honor of our beloved Norman Collins. So, recharge your batteries, chow down some classics and keep on enjoying Tales of the Cocktail® on Tour!

Personalities
avatar for Louis Lewis-Smith

Louis Lewis-Smith

At Sailor Jerry, we encourage people to do things their own way. Follow your own damn heart, we say, no matter what anyone tells you. Louis Lewis-Smith embodies this. Which is pretty much why he's our global brand ambassador. His whole adult life has been built around pursuing his two passions — one for music and one for bartending. At 15, he started taking DJ gigs and played banjo and guitar in bands – both of which he continues to... Read More →

Sponsors
avatar for Sailor Jerry

Sailor Jerry

Norman Collins, legend among tattoo artists, inspired this big, bold, unapologetic spiced rum. 


Monday April 20, 2015 12:00pm - 1:30pm
Fourth Floor- Hilton Reforma AV. JUAREZ #70. COLONIA CENTRO, Mexico City

1:30pm

7 Habits of the World's Best Bars
In a world where great cocktails are a given, how do the truly great bars stand out from the crowd? What are the characteristics common to the world’s best bars, and what lessons can we learn from them? In a globalized world, where ideas spread like wildfire, how does a great bar stay ahead and keep improving? What design elements are common to the best bars in the world (hint: it’s not the toilets) and how would top bartenders design their spaces differently, given a chance? What are the secrets of recruiting and training the world’s best bar team, writing the most effective menus and promoting your work in the most effective way? And the biggest challenge of all, how do the best bars avoid resting on their laurels?

Although each of the best bars in the world is unique in its own way, all share similar values about how to create a unique experience for guests, how to create a great bar team (and keep them) and how to stay in business and on top of their game.

Join Jacob Briars, who has sat in front of the best bars, Ian McLaren, who has trained many of the world’s best bartenders, and celebrated bar owners Jim Meehan (PDT – NYC) and Benjamin Padron Novoa (Limontaur – Mexico City) who run two of the world’s best bars, for a session no aspiring bar owner or bartender should miss.



Moderators
avatar for Jacob Briars

Jacob Briars

Jacob Briars likes to describe himself as New Zealand’s 7th most famous bartender, but usually that just gets people asking where New Zealand is and who the other 6 bartenders are. For the past few years he has traveled the world as a much-loved spirits educator for some of the world’s most respected and exciting spirit brands. Jacob is the head of training and education for Bacardi, the world’s largest family-owned spirits... Read More →

Presenters
avatar for Ian McLaren

Ian McLaren

Director Trade Advocacy & Training, Bacardi USA
A proud Scotsman, Ian started his career in the alcohol business straight from school working for an independent wine merchant in his home town of Edinburgh. From here his formative years in the On Premise were spent in the late night scene working in more sticky floored nightclubs than he’d care to admit in some of the less desirable cities in the North of England. | From there it was onwards and upwards back to his home town where he was... Read More →
avatar for Jim Meehan

Jim Meehan

Jim Meehan, author of the The PDT Cocktail Book, entered the hospitality business in 1995 while studying at the University of Wisconsin at Madison. He worked his way through school as a bartender, then moved to New York City in 2002 to hone his palate and develop his craft in venues such as Five Points, Pace, Gramercy Tavern and the Pegu Club. In 2007 Meehan opened PDT, a hidden cocktail lounge attached to a legendary hot dog stand in the... Read More →
avatar for Benjamín Padrón Novoa

Benjamín Padrón Novoa

@benja_benja   (instragram & twitter)Bachelor in Marketing by Tec de Monterrey with more than 15 years of experience as a Brand Manager for brands as: Bacardí Superior (Bacardí Blanco), Calvin Klein Underwear, Braun Oral B & Nestlé Ice Cream, in 2009 decides to follow his passion for the world of the cocktialis and make of them a profession.His trayectory starts taking cocktails courses in London (2009), Puerto Rico (2009) & Río de... Read More →

Sponsors

Monday April 20, 2015 1:30pm - 3:00pm
Don Alberto II- Hilton Reforma AV. JUAREZ #70. COLONIA CENTRO, Mexico City

1:30pm

Sugar, the Good, Bad and the Ugly
‘Is a spoonful of sugar really as bad for you as puff of a cigarette? New research would have you believe that Mary Poppins wasn’t trying to make housework fun, but subliminally advertising one of the most highly addictive substances in the world. Forget cocaine or heroin, sugar is being touted as the stealth killer invading our bodies, clogging up our arteries, and generally being evil.

But are we overacting? Isn’t sugar an important part of a balanced diet and most importantly, a balanced drink? Will the Piña Colada have to come with a government health warning or will we have to adapt recipes to respect future ‘responsible sweetening’ regulations? 

Crucially, if our cocktails are put on diets, will they also become a lot less fun to hang out with?
Join Claire Smith-Warner, as we dive into the great big sugar debate with expert panelists Jeffrey Kluger (Science editor, Times Magazine ), Nick van Tiel and health & wellness expert Georgia van Tiel to reveal the bittersweet future of cocktails, with examples of the good, the bad and ugly side of alternative sugars.

Moderators
avatar for Claire Smith-Warner

Claire Smith-Warner

Head of Spirit Creation & Mixology, Belvedere Vodka
Claire Smith-Warner is Head of Spirit Creation at Belvedere Vodka and has been working with alcohol in its various forms for over 15 years. Committed to discovering new ways to drink ‘better’, Claire has developed a range of sugar free and 100% fresh fruit flavoured vodkas for Belvedere, as well as pioneered the Drink, Eat, Live approach towards responsible drinking ‘in action’.

Presenters
avatar for Jeffrey Kluger

Jeffrey Kluger

Science Editor, Time Magazine
Jeffrey Kluger is the science editor for Time magazine and Time.com, principally covering science and social issues. His newest nonfiction book is The SiblingEffect: What the Bonds Among Brothers and Sisters Reveal About Us, published in 2011. His newest novel is Freedom Stone, a young tale set on a South Carolina plantation in 1863, also published in 2011. He is the author of six other books, including Apollo 13, coauthored with Jim Lovell... Read More →
avatar for Georgia van Tiel

Georgia van Tiel

Founder, FIX Consultancy
Georgia van Tiel has worked in the health and fitness industry for over 10 years. Her company, FIX works to promote health and wellness in kids, youth and adults. FIX designs, implements and executes fitness, nutrition and wellness programs to individuals, community groups, schools, local communities and councils. Together with Claire, FIX has worked to bridge the gap between the challenging lifestyle of bartenders and... Read More →
avatar for Nick van Tiel

Nick van Tiel

Keeping it real
Nick van Tiel is a world-renowned authority on spirits, cocktails and the craft of bartending. He is also an obsessive music fan and has fed this passion by DJing, producing music, and consulting for a number of venues across the world on music and sound design. | | Beginning his career in New Zealand, Nick has dedicated over 17 years to the hospitality and nightlife industry across the globe, tending bar at many of the world’s finest... Read More →

Sponsors

Monday April 20, 2015 1:30pm - 3:00pm
Dona Adela- Hilton Reforma AV. JUAREZ #70. COLONIA CENTRO, Mexico City

3:00pm

The Single Malt Experience
After a great day full of cocktail knowledge at Tales of the Cocktail® on Tour Mexico City, we welcome you to enjoy “Glenfiddich”, and “The Balvenie”, in this single malt room, you can relax and enjoy two of the best Single Malts in the world, with the company of Carlos Martin del Campo and Federico Legorreta, the ambassadors for our two brands. So join us as we toast for a great day, and we keep on enjoying of the Tales of the Cocktail on Tour® Mexico City 2015.

Personalities
avatar for Carlos Martin del Campo

Carlos Martin del Campo

Born in Mexico City, Carlos resulted the winner on Glenfiddich’s search for its Brand Ambassador in Mexico. In this contest, more than 1000 people participated. Passionate in the Food, Wine and Spirits industry, with more than 10 years of experience in the industry, from bars, to casual restaurants to fine dinning restaurants. Carlos has generated a unique passion for whisky in Mexico. Before joining William Grant and Sons, Carlos was part... Read More →
avatar for Federico Legorreta

Federico Legorreta

For the past 16 years Federico has been working in the Spirits Industry focusing in the Marketing Area with strong expertise in Branding and New product developments. Among his portfolio of managed brands are any global successful brands such as: Absolut Vodka, Chivas Regal, The Kraken spiced rum, Hendricks gin and a full range of Single malt whiskies: The Macallan, Glenfiddich and The Balvenie. Since 2014th leveraging his expertise on Single... Read More →

Sponsors

Monday April 20, 2015 3:00pm - 4:30pm
Fourth Floor- Hilton Reforma AV. JUAREZ #70. COLONIA CENTRO, Mexico City

4:30pm

Let Gin Open Your Mind
For the attention of odd ladies & fine fellows:

Most of us have sat at a bar and enjoyed a craft cocktail, in Mexico City or beyond, but have we really made the most of that moment.  Have we let the rhythm rock us, the motion guide us, the aromas tickle our nose and the music move us?  Have we seen things that generally go unseen?  Do the rewarding moments of an after work cocktail at dusk impact us in the same way as a magical midnight martini might?  Do our co pleasure seekers in the bar release their hopes and dreams into our glass?  Is the bartender conducting a symphony of experience right in front us just without philharmonics?

These quandaries and much more will be answered by the stewards of Hendrick’s Gin, Mexico’s own Joseph Mortera, the eagle Jim Ryan and globetrotting Ambassador to the planet David Piper.

Join us to learn more about gin, the cocktails that still give gin butterflies, bar technique, small talk, botanicals and bar flies, copper pot stills, historical chit chat and the art of being a more inspired bartender.

If you prefer a hum drum path through life, this may not be the seminar for you.

Presenters
avatar for Joseph Mortera

Joseph Mortera

Brand Ambassador, Hendrick's Gin
While He was studying Philosophy at UNAM (University of Mexico) was when his ideals for  | hospitality were formed. He has now more than ten years of experience in the hospitality  | industry, this has allowed him to acquire experience in all the positions behind the bar, up to  | becoming an experience bartender. The tutelage from well renowned chefs in Mexico,  | teached him the value of a good ingredient, which generated in... Read More →
avatar for David Piper

David Piper

Global Ambassador, Hendrick's Gin
I'm an adventurer in the world of reality and the world of imagination, and the world of great bars, where they all come together. The fuel for my trips everywhere tends to be a Hendrick's Dry Martini. The realms of magic and poetry and humour and nonsense and love are all available at the end of a bar spoon. TASTE is perhaps the most noble and human of all our senses - let's dive in...
avatar for Jim Ryan

Jim Ryan

Global Ambassador, Hendrick's Gin
At the very top of his game, Jim Ryan was freshly crowned Best American Brand Ambassador at Tales of the Cocktail 2012, a homage to his peculiar work with Hendrick’s Gin. A devotion to quality ingredients and creative mixology mixed with an unusual dash of eccentricity makes Jim Ryan the perfect embodiment of Hendrick’s. His holistic approach to bartending and productive dreams, have allowed Jim to hone his craft and bring a unique... Read More →

Sponsors

Monday April 20, 2015 4:30pm - 6:00pm
Dona Adela- Hilton Reforma AV. JUAREZ #70. COLONIA CENTRO, Mexico City

4:30pm

New Techniques in the Bar, How to Use Them in your Bar Program
New cocktail techniques are driven by the desire to have complete control over the flavor, texture, temperature, and dilution of the drinks we make. The key to using these techniques well is to understand when and why to use them, how they work, and how they fit into a traditional bar program. We will look at several techniques through the lens of Olmeca Altos, and see how they let us highlight the spirit and the other ingredients to best advantage:

Acid Correction –how to adjust the acidity of juices so they can be used in a cocktail the same way as lime and lemon juice. WE will make acid adjusted OJ and Grapefruit juice.
Milk Washing –how to remove astringency and soften flavors while producing a fantastic texture. We will show how to make a cocktail with hibiscus in a new way.
Carbonation –how to clarify juices and carbonate to get the best possible results.
Justino –Blending fruits and spirits in a blender then spinning them in a centrifuge creates a marriage of flavors possible no other way, allowing you to deliver flavors that are unique to your bar program.
Liquid Nitrogen –Why to use it, and what to stay away from.
Nitro Muddling –How to make the brightest, freshest, and most vibrant herb cocktails.

Moderators
avatar for Dave Arnold

Dave Arnold

Dave Arnold grew up in the New York area and graduated from Yale University with a degree in philosophy. He began tinkering with restaurant equipment after earning his MFA from Columbia University’s art school. Initially he customized equipment for use in his art projects, but after meeting Chef Wylie Dufresne in 2004 Arnold became passionate about the high-tech cooking movement and focused his engineering and inventing skills on... Read More →

Presenters
avatar for Don Lee

Don Lee

designer • technologist • philosopher • educator, cocktailkingdom.com
Don Lee is a Southern California expatriate now residing in NewYork City. He left his respectable career in IT to pursue his passion for food and cocktails. He opened PDT (Please Don’t tell) as the Beverage Director in 2007 and started the hard spirits program for Momofuku. Don is also a “Bar Ready” graduate of the Beverage Alcohol Resource (BAR) currently developing professional bar tools at CocktailKingdom.com and lectures... Read More →

Sponsors

Monday April 20, 2015 4:30pm - 6:00pm
Don Alberto II- Hilton Reforma AV. JUAREZ #70. COLONIA CENTRO, Mexico City

7:00pm

Cantina ¿Por qué Mezcal?
Why Mezcal? One sip of this smoky spirit and you’ll have your answer. At ¿Por Qué Mezcal? we’re celebrating this legendary spirit in the country where it was born. Some of Mexico’s best bartenders will be shaking and stirring custom mezcal cocktails featuring more than 20 different brands and 22 different varietals of agave from all over the country. Enjoy authentic Mexican cuisine and music in a space that pays homage to old school Mexican cantinas while we salute mezcal in all its forms.

 











Sponsors
avatar for La Europea

La Europea

La Europea was founded 65 years ago by Mr. Gumersindo Ruíz, a Spanish immigrant who opened the first specialized wine & liquour store in Mexico. The first store was located in down town Mexico City, and still operates today. | | Since then, La Europea has expanded it´s business by gradually opening different stores, outlets and divisions all over the country. | | Today, La Europea is still a family owned business operating 55... Read More →


Monday April 20, 2015 7:00pm - 10:00pm
Tacuba 12 Centro Tacuba 12 Centro, Cuauhtémoc 06000 Centro, D.F. Mexico

9:00pm

Behind the Bar, Below the Border with Bacardi
Come spend an evening with Bacardi as we tour some of the finest cocktail bars in Mexico City.  We are brining together top US bartenders from NYC to LA to work side by side with local talents as they mix up an array of offerings from the family of Bacardi brands.   Each stop along our tour will feature a different bar, bar team and selection of tasty libations.  We guarantee an amazing showcase of bartenders ready to show off their skills and represent the very first Tales on Tour Mexico City.   Whether you are a Mexico City native curious about what inspires the US bar scene or you are exploring these bars down south for your first time, be sure to take in the culture and the undying enthusiasm behind the people that drive our industry from all corners of the world.  Bacardi is proud to bring our bar families together in this extraordinary event!

First Stop: Limantour Roma featuring Colin Appiah with Grey Goose Vodka

Second Stop: Puebla 109 featuring Adrian Biggs and Karen Grill with Bombay Sapphire 

Final Stop: Baltra featuring Jaymee Mandeville and Jim Meehan with Dewar's Scotch 

Personalities
avatar for Colin Asare-Appiah

Colin Asare-Appiah

Senior Portfolio Manager, Bacardi
Colin Asare-Appiah is a trendsetter in the spirits industry. In the UK, he was the original cocktail guide for "The Good Food Show" and co-founder of the London Academy of Bartending, known today as LAB – the benchmark bar in London.  "The Good Food Show elevated the concept of cocktail culture," he says. "I've continued to do shows all around Europe and the States, including 'Cocktail Kings,' a series for the Discovery Network... Read More →
avatar for Jaymee Mandeville

Jaymee Mandeville

Senior Portfolio Ambassador - Bacardi USA West, Team Enterprises
This West Coast native started off behind Hollywood's starlit nightclubs slinging at a high volume pace. As with many Angelenos, Jaymee had quite a few career aspirations and worked for well known motion picture studios, talent agencies and as a fashion stylist for top magazines and TV shows. The shifts till 4 am followed by 6 am call times on set became too much, so she explored the restaurant side of the bar and was delighted to marry her... Read More →

Sponsors

Monday April 20, 2015 9:00pm - Tuesday April 21, 2015 12:00am
Limantour Roma Álvaro Obregón 106, Cuauhtémoc, Roma Norte, 06700 Ciudad de México, D.F., Mexico
 
Tuesday, April 21
 

1:00pm

The Jameson's Mex-ology Farwell Brunch
 Two cultures mixed together to create a flavor never tasted before...

“Mex-ology” joins Irish and Mexican cultures in a unique cocktail experience: a brunch of traditional Mexican dishes and Irish roasts, all accompanied by Jameson’s unique taste. 
Guests will enter the world of the Mexican traditional Fair, a fiesta Irish-Pub style.
A mashup of mixed rhythms joining live Mariachi and traditional Irish bands; food-tasting corners surrounded by alebrijes; chopped paper, and Pub-like bars where guest mixologists will delight the Jameson’s pallet with new ingredients, spices, picklebacks, a unique Mexican cultural contribution to mixology.

¡Viva México! ¡Viva el coctel!


Tuesday April 21, 2015 1:00pm - 4:00pm
Ex Convento de San Hipólito Av. Hidalgo #107, Colonia Guerrero, Del Cuauhtémoc

5:00pm

Diageo World Class Celebration
Diageo World Class will present an unforgettable celebration at Tales of the Cocktail® on Tour. This event will feature a  set of multisensory experiences including our world renowned luxury portfolio of brands including Tanqueray No. TEN, Zacapa Rum, Ciroc Ultra Premium Vodka and Bulleit Bourbon. The event will also feature past World Class competition winners creating magnificent mixology experiences.


Tuesday April 21, 2015 5:00pm - 8:00pm
St. Regis Hotel Paseo de la Reforma 439, Cuauhtemoc, Cuauhtémoc, 06500 Ciudad de México, D.F., Mexico

6:00pm

Tuesday Drink Mexico City- Various Locations and Hours
Mexico City is making a name for itself as a cocktail destination. So it’s time we all got a taste. At Drink Mexico City, Tales of the Cocktail® on Tour attendees will be treated to nightly gatherings at bars throughout Roma, La Condesa, Polanco, Juarez and beyond as we meet some of the city’s best bartenders and sample their latest creations. Join us for these special events and you’ll find that when drinking in Mexico City, tequila and mezcal are just the start.

The bars are open during their normal operating hours and you are welcome to visit the bars in whatever order you choose.

Featured Bars

Niuyorquina Mezcalero Night
Tamaulipas # 30, Condesa 06140 México, Distrito Federal
1:30 PM to 2:00 AM

Puebla 109 with Casa Dragones
Roma Norte, Cuauhtémoc 06700 Cd de México, DF Mexico
9:00 PM to 2:00 AM

Lilit Bar with Angostura Rum
Calle Chihuhua 118 Cuahutemoc Colonia Roma, Cuauhtémoc 06170 Ciudad de México, D.F., Mexico
5:00 PM to 2:00 AM

Limantour Roma with Diplomatico Rum
Álvaro Obregón 106 Cuauhtémoc Roma Norte, Cuauhtémoc 06700 Ciudad de México, D.F., Mexico 
6:00 PM to 2:00 AM 

Maison Artemesia with Chivas
Tonalá 23 Roma Norte, Cuauhtémoc 06700 Ciudad de México, D.F. Mexico
7:00 PM to 2:00 AM

Sponsors
avatar for Casa Dragones

Casa Dragones

Casa Dragones is an independent, small batch producer with a passion for crafting exceptional tequila, one bottle at a time.


Tuesday April 21, 2015 6:00pm - 11:59pm
Mexico City Roma Neighborhood

8:00pm

Moronga, A Bipolar Black Comedy Meet the Producers featuring Mezcal Pierde Almas
Mezcal Pierde Almas and Tales of the Cocktail® cordially invite you to join us April 21 in Mexico City for this VIP “Meet the Producers” and a World Premier screening of the  LONG VERSION TEASE For the full-length feature film Written by Jonathan Barbieri and John Dickey 

MORONGA, A BIPOLAR BLACK COMEDY 

Directed by John Dickie, Produced by Dankmar García

Sit back and taste some of the world’s finest Artisan Mezcal, courtesy of Pierde Almas, and enjoy the Director’s Tease months before this hilariously irreverent film is unleashed upon the world. Then, enjoy another round of Mezcal Pierde Almas  with the Director, Producer and Writers, themselves.

Personalities
avatar for Jonathan Barbieri

Jonathan Barbieri

Founder, Pierde Almas S.A. de C.V.
Jonathan Barbieri is a fine-arts painter, screenwriter, inventor and Co-Founder of Pierde Almas S.A. de C.V. As an artist, his work is in public and private collections in the US, Canada, Mexico and Europe. | | Over the past ten years, Jonathan has focused on promoting the culture and history of Craft Mezcal, taking care to preserve and respect the village aesthetic even as the category has exploded upon the World Stage. | | Never... Read More →
avatar for John Dickie

John Dickie

Director, Moronga
Award-winning filmmaker and awardless mezcal fiend. | Originally from Scotland living in Mexico for over 15 years. Has produced and directed character-driven documentary films all over the world, both independently and for media like Al Jazeera, NatGeo, Univision, New York Times, on subjects like human rights, drug trafficking, war, renewable energy, youth culture, and mezcal. | In 2013 travelled clandestine to the remote, war-torn Nuba... Read More →
avatar for Dankmar García

Dankmar García

Director / Founder, ELITE STUDIOS MPC
Movie director and producer. Also writer and wine lover. Has been making movies for over 14 years. Is currently producing the feature film "Moronga", directed by John Dickie and starring Matt O'Leary and Kristyan Ferrer, and "The Log from The Sea of Cortez", an adaptation of the book by John Steinbeck. | | Other films he has produced include "Tequila" (Sergio Sanchez), distributed by Universal in 201, and the Berlin-winning "The Prize... Read More →


Tuesday April 21, 2015 8:00pm - 9:30pm
Club Montes (Bar Le Moustique) Plaza Villa de Madrid 17, Roma Norte, 06700 México, D.F.