Loading…
Following successful stops in Vancouver and Buenos Aires, Tales of the Cocktail® on Tour is taking its show on the road once again, this time to one of the largest and most culturally rich cities in the world: Mexico City. This three-day festival will feature renowned bartenders sharing their insights at a series of educational seminars by day as we dive into Mexico City’s rising cocktail scene by night. Join us in Mexico City in Spring 2015 to get a taste of what Tales of the Cocktail® is all about in a city you’ll never forget.
avatar for Benjamín Padrón Novoa

Benjamín Padrón Novoa

@benja_benja   (instragram & twitter)Bachelor in Marketing by Tec de Monterrey with more than 15 years of experience as a Brand Manager for brands as: Bacardí Superior (Bacardí Blanco), Calvin Klein Underwear, Braun Oral B & Nestlé Ice Cream, in 2009 decides to follow his passion for the world of the cocktialis and make of them a profession.His trayectory starts taking cocktails courses in London (2009), Puerto Rico (2009) & Río de Janeiro (2010) and visits to several distilleries, as Yamazaki, Glenkinchie, Glenfiddich, Glenlivet, Macallan, Jameson, Tequila Altos, Cazadores, Sauza, Beefeater, Tanqueray, Guinness, Ketel One, Bacardí –Mexico & Puerto Rico-, Woodford Reserve, Jack Daniels, Maker´s Marks, Buffalo Trace, Four Roses and various palenques. In addition attending to lectures, workshops and participate as: London Cocktail Week, Berlin Bar Convent, Imbibe –London- and Tales of the Cocktails –New Orleans-.Founding partner of Licorería Limantour and Baltra, consultan in México implementing drink strategy  & bar menu design for brands as Zacapa, Johnny Walker, Ciroc, Ketel One, Tanqueray TEN, Bulliet, Pinnacle Vodka, Mezcal San Cosme, Tequila 1800, Hendrick´s, Heineken and providing over 100 trainings on trade venues en Guadalajara, Monterrey, Chihuahua, Cuernavaca & México City. Also being Brand ambassador for Ketel One Vodka and jury of World Class. Proud member of the team of Licorería Limantour, wich belongs to the list of  “World´s 50 Best Bars” 2014.@benja_benja   (instragram & twitter)Mercadólogo por el Tec de Monterry con más de 15 años de experiencia como Brand Manager para marcas como: Bacardí Superior (Bacardí Blanco), Calvin Klein Underwear, Braun Oral B y Helados Nestlé, en el 2009 decide seguir su pasión por el mundo de los cócteles y hacer de ella una profesión. Su trayectoria profesional empieza tomando cursos especializados en coctelería en Londres (2009), Puerto Rico (2009) y Río de Janeiro (2010), así como visitas a varias destilerías, como Yamazaki, Glenkinchie, Glenfiddich, Glenlivet, Macallan, Jameson, Tequila Altos, Cazadores, Sauza, Beefeater, Tanqueray, Guinness, Ketel One, Bacardí –México y Puerto Rico-, Woodford Reserve, Jack Daniels, Maker´s Marks, Buffalo Trace, Four Roses y varios palenques en Oaxaca. Además de asistir y participar a conferencias como: London Cocktail Week,  Berlin Bar Convent, Imbibe –Londres-  y Tales of the Cocktails –Nuevo Orleans-.Socio fundador de Licorería Limantour y Baltra, consultor en México implementando “drink strategy” y diseños de menús para marcas como Zacapa, Johnny Walker, Ciroc, Ketel One, Tanqueray TEN, Bulliet, Pinnacle Vodka, Mezcal San Cosme, Tequila 1800, Hendrick´s, Heineken e impartiendo más de 100 capacitaciones a centros de consumo en Guadalajara, Monterrey, Chihuahua, Cuernavaca y Ciudad de México.  También fungió como Brand Ambassador para Ketel One Vodka y jurado de World Class. Orgulloso de pertenecer al equipo de Licorería Limantour, que pertenece a lista de los “World´s 50 Best Bars” 2014.