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Following successful stops in Vancouver and Buenos Aires, Tales of the Cocktail® on Tour is taking its show on the road once again, this time to one of the largest and most culturally rich cities in the world: Mexico City. This three-day festival will feature renowned bartenders sharing their insights at a series of educational seminars by day as we dive into Mexico City’s rising cocktail scene by night. Join us in Mexico City in Spring 2015 to get a taste of what Tales of the Cocktail® is all about in a city you’ll never forget.
avatar for Joseph Mortera

Joseph Mortera

Hendrick's Gin
Brand Ambassador
Mexico City
While He was studying Philosophy at UNAM (University of Mexico) was when his ideals for 
hospitality were formed. He has now more than ten years of experience in the hospitality 
industry, this has allowed him to acquire experience in all the positions behind the bar, up to 
becoming an experience bartender. The tutelage from well renowned chefs in Mexico, 
teached him the value of a good ingredient, which generated in him a great love for the local 
products.  After being an employee at many bars & restaurants, Licoreria Limantour, bar the 
one that led him to be known as a high quality mixologist.
After specializing himself in gin and having showed a great passion for the Gin & Tonic, he 
has managed to appear in menus, events and publications in Mexico as well as some other 
countries around the world. He was called in 2012 to be formed among the evangelists' lines 
of William Grant & Sons as Ambassador for the most unusual Gin of the world, Hendrick`s 
gin. Since then, he has been in charge of spreading the word and history for his most beloved 
spirit, the Gin.
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Tras estudiar filosofía en la UNAM formó sus ideales de trabajo en el bar. Tiene más de diez 
años en la industria lo que le permitió adquirir experiencia en todas las posiciones del bar 
hasta llegar a bartender. Fue pupilo de grandes chefs de renombre en México. Gracias a ellos 
aprendió el valor de los productos de calidad, lo que le generó un gran amor por los productos 
locales. Después de trabajar en muchos bares llegó a Limantour, bar que le sirvió de 
escaparate para darse a conocer como mixólogo de alta calidad.
Después de especializarse en ginebra y al mostrar una gran pasión por tragos bien hechos ha 
logrado figurar en menús, eventos y publicaciones en México y el mondo. Fue llamado en el 
2011 a formarse en las líneas de evangelizadores de William Grant & sons como embajador 
para la marca más inusual del mundo, Hendrick`s gin. Desde entonces se ha encargado de 
esparcir la historia y el proceso de producción por toda la republica mexicana de su destilado 
favorito, la ginebra.