Following successful stops in Vancouver and Buenos Aires, Tales of the Cocktail® on Tour is taking its show on the road once again, this time to one of the largest and most culturally rich cities in the world: Mexico City. This three-day festival will feature renowned bartenders sharing their insights at a series of educational seminars by day as we dive into Mexico City’s rising cocktail scene by night. Join us in Mexico City in Spring 2015 to get a taste of what Tales of the Cocktail® is all about in a city you’ll never forget.
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La Europea

La Europea was founded 65 years ago by Mr. Gumersindo Ruíz, a Spanish immigrant who opened the first specialized wine & liquour store in Mexico. The first store was located in down town Mexico City, and still operates today.

Since then, La Europea has expanded it´s business by gradually opening different stores, outlets and divisions all over the country.

Today, La Europea is still a family owned business operating 55 retail stores located in Mexico City, Cancún, Los Cabos, Acapulco, Ixtapa, Cuernavaca, Guadalajara, Valle de Bravo, Querétaro, San Miguel de Allende, Cozumel, Playa del Carmen, San Luis Potosí and Guanajuato

The company is managed by Mr. José Ramón Ruíz Caso, Mr. Gumersindo's son.

La Europea has its own wine & spirits import company called Importaciones Colombres, SA de CV. 

Colombres represents more than 1500 different labels including wine, spirits, liquor, distilled products, food, gourmet products and accessories that are sold within La Europea stores and to several distributors.

Cava Club Selección is a membership wine club operated by La Europea that organizes and negotiates promotions, special wine & spirit editions, pairing dinners, tastings, new picks, trips and wine classes for club members year round.